Strivewell is the fitness app people actually keep opening — five-minute sessions, live team challenges and a coach in your pocket. Employers bring it to their people as part of their wellbeing plan.
Built for busy weeks, not perfect ones. Strivewell fits movement into the gaps in a working day and makes it social.
Stretch, strength and breathing sessions that fit between meetings, guided by voice so you never stare at a screen.
Weekly step and minute challenges across offices and countries, with a live leaderboard everyone can see.
Real coaches answer questions within a working day, and the plan adapts to injuries, travel and new babies.
Over 340 employers in the UK and Europe give Strivewell to their people. HR teams see participation, never personal health data.
“People don’t need another gym membership. They need five minutes, a reason, and someone moving with them.”
Strivewell started in a Shoreditch co-working space in 2019 and is still based in London. We are a mid-sized team of product people, coaches and engineers, and we pay our way in pounds — GBP — from our London office.
Our brand is warm, direct and a little bit cheeky. We show real people at work, never stock-photo athletes.
Video is how we explain Strivewell to employers and keep members moving. This year we are making:
Short films with employers in London and Manchester about what changed when their people started moving.
A 60-second film for each new feature, cut down for social, the app stores and the sales deck.
Coach-led session videos shot in batches, edited to our brand guide and subtitled in six languages.
The independent filmmakers and editors who make our video with us.
Maya Okafor shoots our customer stories in offices around London — natural light, real people, no fuss.
Meet Okafor Films → Editing · ManchesterTom Hartley cuts our launch films and social versions, fast, and to the brand guide every time.
Meet Hartley Edit → Videography · SydneyLachlan Reid films for us in Australia, where our employers have their APAC teams.
Meet Reid Pictures →Strivewell, 1 Shoreditch High Street, London E1 6JE, United Kingdom.